The 18th edition of Festiwal Marketingu brought together the advertising and printing industry in Warsaw

This year’s Festiwal Marketingu – a key trade show for the advertising and printing industry – brought together 2,700 visitors and nearly 200 exhibitors. The event featured three industry competitions, the PIAP Connect & Knowledge conference, and the Exhibitors’ Gala, where Gold Medals, POS STARS awards and special honours were presented to companies celebrating milestone anniversaries this year.

The 18th edition of the International Advertising and Printing Trade Fair Festiwal Marketingu took place on 16–17 September at EXPO XXI Warsaw. The event attracted nearly 200 exhibitors and 2,700 industry professionals, including advertising agencies, printing companies and end clients.

Industry competitions

Industry competitions and awards have long been an integral part of the trade show. One of them was SUPER GIFT, which received 55 entries of promotional products. The competition highlighted the most functional and innovative promotional items presented at the event. Visitors could vote for the Audience Award both on-site and online. All winning products will are presented HERE.

The latest edition of POS STARS, dedicated to innovative displays and point-of-sale (POS) materials supporting sales, also attracted considerable interest. The competition brought together numerous professionals from the advertising and marketing industry, with this year’s entries featuring a wide range of original and inspiring concepts.

The Expert Jury also selected and awarded Gold Medals to solutions that stood out for their technological innovation, cost-effectiveness, environmental responsibility, as well as exceptional design and functionality. The awards were presented to Crystal Panel and EPSON.

PIAP Connect & Knowledge Conference

On the second day of the trade show, 17 September, the Polish Chamber of Promotional Products (PIAP) hosted the PIAP Connect & Knowledge conference.

Participants gained up-to-date knowledge in sales, marketing and management, explored proven solutions that can be applied in their day-to-day work, and had the opportunity to build new business connections.

The speakers included Paweł Kobusiński, founder of GetSales and a specialist in modern B2B sales; Magdalena Bielińska, business psychologist and sales trainer; and Emilia Gawryluk, an expert in leadership, sales and organisational development. The special guest of the event was Paweł Tkaczyk, a renowned expert in marketing, brand building and storytelling.

Exhibitors’ Gala

As is tradition, the event concluded with a formal evening Gala for exhibitors. The official part of the evening featured the presentation of Gold Medals and POS STARS awards.

The Gala also provided an opportunity to honour companies celebrating milestone anniversaries this year. The anniversary companies included: SLODKIE, Fruit of the Loom, Alexander, Midar, Solution Box, Axpol, PolKos, POS and Boxes, Nu Horizons, RITF, Crystal Panel, Czapki reklamowe, Expen, Gift More, LazyStore, Pro Store, Melody, Jaskółka, Polski Spichlerz, RAGSY, Ruda Kita and Nice Idea.

Interviews with the anniversary companies are featured in the latest issue of OOH magazine, available HERE.

Watch the highlights from Day One: