- A new identity for a more engaging and modern communication
- Better representing and revitalizing the industry
The 2FPCO (French Federation of the Professionals of the Communication with Promotional Objects) today announced its transformation into “L’Objet Média, the Federation of Communication with Promotional Objects”.
This change marks a key step to better represent and revitalize the media of the promotional objects industry in France.
“With this change of name and logo, we want to bring greater transparency and clarity. We had two names and two websites, which have now been merged,” said Cécile Fougerouse, president of L’Objet Média. “We want to embody the committed, innovative, and responsible voice of the industry.”
A revamped visual identity, symbolizing modernity
The Federation has adopted a modernized logo based on its iconic colors, to better reflect developments in the sector while maintaining continuity in its mission.
The quotation marks in the logo symbolize the support, training, and voice of the Federation’s members, which the Federation is responsible for representing to advertisers and public authorities.
This new visual identity has been designed to be more accessible and suitable for everyone: agencies, suppliers, brand markers, partners, or advertisers.
CSR commitment and vision for the future: the Federation’s priorities
L’Objet Média’s roadmap is based on three priorities:
- Support: sharing tools and resources tailored to members’ needs.
- Commitment: promoting responsible practices, developing the carbon calculator and eco score to help advertisers better understand the impact of their choices.
- Influence: clarifying our position as a recognized player in communications, both with public authorities and decision-makers.
In addition, a new online platform has been launched: www.objet-media.org. It offers an optimized user experience and facilitates access to the information and services offered by the Federation (training courses, CSR fact sheets, white papers, strategic figures, etc.).
Join us and help shape the future of object-based communication!
L’Objet Média invites all players in the sector to become members and actively participate in building the future of object-based communication.
By joining the Federation, members benefit from a network of committed professionals, tools and resources to develop their business, negotiated rates for their general services, and a platform to make their voices heard.
For more information on membership terms and conditions, please contact:
juliette.salome@2fpco.com
About L’Objet Média, the media products federation
Founded in 1910, the federation has more than 200 member companies. L’Objet Média is the representative organization for professionals who manufacture, brand, or distribute promotional products and textiles.
The federation’s mission is to promote the image of the media products industry. It defends the interests of professionals in this sector in their economic, social, and political environments. Finally, it optimizes the expertise of its members, monitors regulatory developments, and provides regular training.
For more information: www.objet-media.org
Press contact
L’Objet Média, Federation for Communication with Promotional Objects
Juliette Salomé
+33 6 37 34 74 82 – juliette.salome@2fpco.com
CMJ Consulting
Corinne Muller
06 32 69 61 84 – cmuller926@gmail.com
