Werbe!Punkt Confirms the Strength of Print Advertising

Recent research by WAN-IFRA leaves no doubt – 61% of respondents trust advertising in printed newspapers and magazines, while only 42% trust advertising on social media. Even more importantly, print advertising is remembered more than twice as often as online advertising. These findings are reflected in the continued growth of Werbe!Punkt, whose steadily increasing number of subscribers confirms that the promotional products industry continues to value reliable, specialist print media. For years, WAN-IFRA has also highlighted the importance of building loyal reader communities, emphasizing that audience trust has become publishers’ most valuable asset.

Preparations have now officially begun for the September edition of Werbe!Punkt – widely regarded as one of the most important issues of the year. Autumn is the period when companies finalize purchasing decisions and complete their product portfolios ahead of the busiest sales season driven by Christmas promotional campaigns.

The magazine will be delivered directly to 3,000 active promotional products distributors and agencies across the D-A-CH region. Its reach will be further extended through distribution at key industry events and via the publishing house’s media partners.

During the last quarter, Werbemittelmesse München joined the growing network of Werbe!Punkt partners, further strengthening the magazine’s presence in the D-A-CH market.

For suppliers and manufacturers, the September issue represents one of the year’s best opportunities to showcase new products and gain a competitive advantage before the Christmas season begins.

Interested in advertising in Werbe!Punkt? We’d love to hear from you!

Werbe!Punkt Editorial Team
E-mail: sales@werbe-punkt.de
Phone: +48 508 630 007